We will assist you in making sure that your content is organized in a clear concise manner.  This will not only help with the initial customization of your site, but also aid the user in easily finding information within a minimum number of clicks.  

*Prim & Proper Ink does not write content.

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How Does Web Customization Work?

Per Page Flexibility

Prim & Proper Ink offers a per page flexibility option for our website customization packages. After receipt of your deposit we will collect all information from you to start the design of your website. Please note there is a 4 page minimum with your intial package plan. If you have an ecommerce portion of your site please ask about our packages as the price per page does NOT include shop and product set-up.

Up to 10 eCommerce Products (let us know if you need more)

Prim & Proper Ink will add up to 10 products for you within your inital e-Commerce add on package. If you have more than 10 products we will be more than happy to show you how to add more. Our price is $150 for every 10 products. Prim & Proper Ink will collect product photos, descriptions, pricing and more from your prior to building your shop. *Please note there may be a separate monthly cost to maintain your ecommerce site. Your designated web customization team member will provide you with the total cost to maintain your site during the orientation period of your order.

Responsive Design

During the final stages Prim & Proper Ink will ensure that your website looks great on your desktop. If you would like us to optimize your site for mobile devices such as tablets and phones, there may be an additional cost of approx. $44 per page. Please rest assured that you may not need this feature, however if you do please let us know.

What's included?

Prim & Proper Ink will provide a maximum of 10 stock photos if you do not have your own imagery. Other design elements such as typography, links, navigation, drop-down navigation, rollovers, call to actions, tag lines, slides for home page, charts are included within the per page package price. If more photos are needed we recommend Adobe Stock for photos you may want to use.

What about content?

Prim & Proper Ink does not provide content for your website. We will provide partner companies that come highly recommended if you do not have content to provide to us.

What platform do you use to customize websites?

Prim & Proper Ink uses WIX exclusively. We absolutely love WIX sites because they are end-user friendly and their customer support has been amazing thus far. We do not customize sites by other web site providers.

Are there any additional fees I should be aware of prior to purchasing?

Yes. There are additional fees that you would have to pay directly to the companies you select for your domain and of course the WIX hosting fee. If you have an ecommerce site, additional fees will be paid directly to the company selected for your online store. Your assigned web customization team member will explain all additional fees upfront to ensure we are all on the same page.

What about SEO?

We feel that WIS SEO (Search Engine Optimization) is one of the best available for small businesses. We are able to submit your site directly to Google when we run the WIX SEO Wiz. We will be happy to refer you to one of our partners if you want to go deeper with Search Engine Optimization.


the process


complete questionnaire

During this phase we will send a questionnaire for your completion.  Once we receive your information back, we will generate a proposal and design contract based on your input. Click here to complete questionnaire. Check your email/junk mail after completion of the questionnaire.  



complete deposit  & submit information requirements

After you sign your contract, a quote/invoice will be generated. Payment will prompt your placement on our design calendar and the request for documentation will be initiated. 


Design & Review

Design work will begin as soon as all information is received. Please submit all photos via WeTransfer. You will have the opportunity to review your site prior to publishing.  Up to 3 full revisions are included. 



completion & approval

During this phase, we will ensure that your site is displaying properly on your desk top.  Mobile site optimization is available at an additional fee.  Please let us know if you are interested in optimizing your site for mobile display. Up to 30 days of support is included within the initial package price

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How To Upload Files

Prim & Proper Ink does not scan photos on behalf of our clients.  We understand that some original photos are irreplaceable so in order to safeguard your pictures, we use WeTransfer to send and receive large documents and photos.  Please click the WeTransfer logo below to upload photos to be used for your website.  If stock photos are needed please let us know and we will refer you to a site of which you may purchase Royalty Free photos.  Any photos sent to us will be used under the premise that you are authorize to use the photos provided to us. 

We Transfer


  • VISIT WETRANSFER (This is a FREE Service)

  • Click the Blue Circle to ADD YOUR FILES


  • Enter Your Name along with instructions on how to apply the photos within the message section.

  • Click TRANSFER to send us your files

Terms & conditions

Payment of Fees: 

Payment of materials are due according to the following schedule:  The total cost per page is $85 for customization.   Payment in full is due before each page of request.  The final website will be transferred to your company upon completion.

Search Engines: 

Prim & Proper Ink is not responsible for your search engine promotion or marketing of any kind.  Prim & Proper Ink may offer to help you optimize your site and suggest appropriate search engine submission guidelines for your marketing if requested. 



Either party may terminate this Agreement upon giving written notice to the other as specified below.  Upon termination Prim & Proper Ink may retain any initial payment and the Client shall pay Prim & Proper Ink for all hours expended on the project, up to the date of termination, at Prim & Proper Ink’s standard rates together with all other amounts due here-under. 



Once a project has been designed in full accordance to the agreed upon project, no refunds are given.  If more than the agreed upon number of layouts is provided along with revisions no deposit is refunded. 



After deposit is given and the project has been outlined, we will provide you with an estimated turnaround time.  For websites this turnaround time is from the date we have ALL CONTENT FROM YOU.  Without content from you, the design assignment cannot be fully comprehended or planned out.  If you decide to abandon the project without informing Prim & Proper Ink in writing, we cannot guarantee that you will be first in line for design work upon your return.  Your project will have to be re-incorporated into our design schedule.  We will do our best to work your project back into the design schedule as time permits.  If a project is determined inactive longer than 2 months, the project will be cancelled and no funds will be refunded. 



Prim & Proper Ink does not maintain your website as a part of the customization purchase price.  Please ask a member of our design team if you have any questions and/or concerns. 


The standard rate for each page is $85; this does not include the adding of various widgets such as social media add-ons, blog sites, PayPal Add-ons, etc.  Each widget incurs an additional fee (see Website FAQ for more information).


Estimates are good for 30 Days Only. 

No Prim & Proper Ink design or graphics are available for use without written permission. 

No Prim & Proper Ink design or graphics may be used by any other designers. 

No Prim & Proper Ink Design or graphics are free for commercial use without written permission. 


We retain full ownership until job is paid for in full.